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Price is What You Pay, Value is What You Get...

When Bitcoin first hit the scene, you could get 1,309 Bitcoins for just $1.

At today’s value ($39,109) that would be over $50,000,000+. For a $1 investment.

However, you must consider this...

At the time (I was actually buying Bitcoin around this time) -- it was a risk.

Anyone buying Bitcoin had to wire money to someone, or pay in another unsecured way. It was confusing and new.

Besides, most people didn’t want any Bitcoins, even at that price!

There was even a guy who paid 10,000 Bitcoins for 2 Papa John’s pizzas (do the math and try not to puke).

Don’t feel bad if you didn’t get in early, though.

Even people like Warren Buffett and Bill Gates aren’t savvy enough to ‘buy in at the lowest’ and ‘sell at the highest’ when it comes to things like the Stock Market. It doesn’t work that way.

Another example would be the Real Estate market in 2006. Sure, it was a crazy “bubble” and the prices were outrageous...

But I’d be happy to have bought at 2006 prices and still own the property now. :)

My point is...

Price ≠ Value.

A $7 info course could deliver more value to your business than a $5,000 one...

A coach who charges $10,000 could deliver little to no value at all...

Or vice versa.

The question I have for you is...

As a seller: Are you delivering enough value for what you charge?

Do you overdeliver? Under?

And as a buyer: Do you set your expectations of value in direct proportion to price?

Let me know in the comments, and have a great week.

- Shane N.

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